January 25, 2012

Converge 2011 Survey Respondents Seek Quality Assurance

Several months ago, Converge conducted its biennial customer satisfaction survey, which many blog readers probably received. If you were one of the hundreds of people who took the time to give us your valuable feedback, we cannot thank you enough. We view this survey as an opportunity not only to gauge (and improve) our performance level, but also to gain valuable insights about the electronic components industry from our global customers.

Converge customers are the innovators of today’s latest technology. They build electronics to fulfill every vertical need from telecommunications to consumer electronics to the industrial market – and beyond. And, of course, almost all our customers work with larger franchises and authorized distributors on a primary basis. But there are times when those normal supply channels become disrupted and a trusted independent distributor becomes the best option for sourcing the parts needed in time to keep production lines moving.

Alternatively, when the market slows and companies find themselves saddled with surplus inventory, they need a remarketing partner that can help them recover value while allowing them to remain focused on their core competencies. So we were not surprised to learn that the No. 1 reason that 2 out of 3 of our 2011 survey respondents say they come to Converge is for shortage solutions, followed by surplus remarketing and then market intelligence.

Keeping these results in mind, we did find it particularly telling that when asked to rank the most important service Converge offers, more than 30 percent chose “quality inspections” and nearly the same percentage chose “onsite anti-counterfeit equipment.”

When more than 60 percent of survey respondents say they come to Converge primarily for sourcing shortage materials, it is little wonder that the same percentage places the highest importance on our robust quality inspection program and our advanced on-site component testing services. Yes, our customers need parts that can be found only on the independent market, but in this day and age, they also know the risks involved in working with “any broker” to procure them. And many of them have decided that working with a distributor that doesn’t have in-depth electronic component inspection capabilities is not a chance they are willing to take.

Our survey respondents also told us that order accuracy and on-time delivery are highly important to them. We thought so. And we’re proud that more than 95 percent of them believe that Converge is meeting or surpassing their expectations when it comes to getting quality parts to them in time to meet their deadlines.

At Converge, we really love what we do – thanks, in no small part, to all of our innovative customers. Converge is proud to be your quality-driven partner for sourcing and remarketing quality electronic products in the independent market. When you need to buy obsolete electronics parts, think of us. We look forward to serving you even better in 2012.

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