March 1, 2013

Global Converge Leaders in APAC: Meet Cannie Kok

In our continuing blog series we introduce you to Converge’s Global Business Leaders in the APAC region.

Meet Cannie Kok, Our Global Converge Leader in APAC

Q: Tell us a little about your role at Converge. Is there something that you specialize in for the company?

A: My title is Director of APAC Commodity & Purchasing at Converge, which is where my expertise lies. My responsibilities include managing and supporting a team of five commodity managers who handle all the purchasing and commodities in the APAC region. The commodity managers are divided up by different product groups-GEN IC, MEMORY, CPU, and technology products.

Our commodity management team utilizes industry experience and intelligence to locate and procure electronic components from sources throughout Asia in order to support our global sales team.

Q: What region do you primarily serve?

A: I primarily serve the APAC region, but I also work globally with our Amsterdam (EMEA) and Peabody (Americas) headquarters.

Q: How long have you been with Converge?

A: I am pleased to say that I have been working for Converge since 2003, so close to 10 years.

Q: Tell us a little about your background. What career path led you to Converge?

A: All my special training comes from past work experience in various industries. I have over 20 years of experience in planning and purchasing in the electronics industry for original equipment manufacturers, contract manufacturers, and franchised and independent distributors.

Prior to my career at Converge, I worked for several multinational companies such as Conner Peripherals (acquired by Seagate), Maxtor Peripherals (acquired by Seagate), NatSteel Electronics (acquired by Solectron), and Avnet, Inc.

Q: What services does Converge offer in your region?

A: Converge is a global company, so we are able to offer the same full suite of services as we do in our Americas and EMEA regions: procurement of parts for shortages, surplus inventory management, and an industry-leading quality management program.

Q: How does the APAC market differ (if at all) from the rest of the world?

A: I believe that there are some differences. I think the main differences between the APAC market and the rest of the world is our culture and the fact that Asia has been known to manufacture some of their own product brands at times.

There are also more languages and varying country regulations in the APAC region which we need to be well versed in to conduct business appropriately. This means that each transaction has to be handled differently to meet specific customer requirements and adhere to local laws and regulations.

Q: Is there anything you would like to share/brag about that readers might not know?

A: I would like our readers to know that Converge has established relationships with reliable suppliers globally, especially in Asia, and that our rigorous quality inspection process enables us to provide the best quality products in the least amount of time 24/7. And because of the concerns regarding suspect parts entering the supply chain, we need to be extremely careful whom we acquire supply from.

That is why our dedication to continual quality improvement and our vendor management program are key in helping reduce the risks of suspect products entering the supply chain, especially during a shortage market. Moreover, our vendor management program allows us to continuously monitor and carefully screen all our suppliers, providing our customers peace of mind.

Q: Anything else you would like to share? Tell us about your family, favorite hobbies, etc.

A: I am happily married with three loving children. I am blessed to have my family’s support despite my heavy commitment at work. I am passionate in learning about new technology products. I love shopping, traveling to different places, and experiencing and learning about various cultures. I also dabble a little in interior design.

Thanks, Cannie!

If you would like to talk to Cannie and learn more about how Converge can help your company in APAC, please feel free to contact her directly at or visit the Converge website for our full list of services and global office locations.

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